Social Media Interview Questions And Answers

Social Media Interview Questions

Social Media Interview Questions And Answers prepared from Codingcompiler experts. These Search Engine Optimization(SEO) Interview Questions were asked in various interviews conducted by top multinational companies across the globe. We hope that these interview questions on Vagrant will help you in cracking your next job interview. All the best and happy learning.

In this article, you’ll learn

Social Media Interview Questions

Social Media Interview Questions And Answers
Advanced Social Media interview Questions And Answers
Real-time Social Media Interview Questions And Answers


Social Media Interview Questions

  1.  What is social media marketing?
  2. Describe one strategy that will help you succeed as a social media marketer.
  3. Which key performance indicators do you consider to measure the performance of your social media initiatives?
  4. How does social media benefit a business?
  5. What online communities have you managed in the past?
  6. On which social media platforms should my business establish a presence?
  7. What goals should we set for each of our social media accounts, and what does success look like?
  8. Which social media channels do you recommend for our business and why?
  9. What goals should we set for our social media accounts, and how will you determine success?
  10.  Do you know what Facebook Edgerank is? Why is it important?

Social Media Interview Questions And Answers


Q. What is social media marketing?

Answer: Social media marketing is a practice that consists of using social media platforms like Facebook, Twitter, and others, in order to promote products or services to gain traffic and customers.

Q. Describe one strategy that will help you succeed as a social media marketer.

Answer: Authenticity is key. No matter the type of company you’re interviewing with, whether their audience is businesses or consumers, it’s important to be genuine. By doing so, brands can establish their trustworthiness to their audiences. 

[Related Article: SEO Interview Questions]

Q. Which key performance indicators do you consider to measure the performance of your social media initiatives?

Answer: Key performance indicators might depend on which social media platform one is using. Generally, the following KPIs should be considered.

Answer: 

  • Number of views on videos or on SlideShare content
  • Number of comments and mentions
  • Number of clicks, likes, and shares
  • Number of profile visits
  • Number of active followers
  • Traffic to the website from social media

There are other KPIs as well, which can be useful for tracking performance on social media seamlessly. The company must identify and target the right KPIs for determining the reach and engagement of the company on the various social media platforms.

Q. How does social media benefit a business?

Answer: Social media benefits businesses in a variety of ways, the most important of which is establishing a dialogue with customers. Social media enables customers or consumers to communicate directly with brands, forever changing the way organizations must operate.

Q. What online communities have you managed in the past?

Answer: Creating profiles and pages and then posting content to them isn’t the job – most users can do that. The ability to build and engage with the community is the qualifying test of whether someone is a social media manager or a social media user.

Q. On which social media platforms should my business establish a presence?

Answer: The answer to this question can vary, depending on whether the organization is a B2B or B2C company. Prepare yourself to answer based on the type of company you’re interviewing with.

Q.  What goals should we set for each of our social media accounts, and what does success look like?

Answer: If their answer is to get as many likes and shares as possible, it may be time to politely end the interview. The path from likes to conversions is more like A to K than A to B, so they should be able to explain what that path looks like for different platforms. For most companies, conversions are always the goal.

The candidate should also be able to help you define success on a strategic and tactical level in order to support your larger marketing and business goals.

[Related Article: Digital Marketing Interview Questions]

Q. Which social media channels do you recommend for our business and why?

This answers two questions at once. Has the candidate done the research on your company ahead of time, and how well versed they are in various social platforms. Pay attention if they mention demographics, style or frequency of messaging, and overall strategy.

Q. What goals should we set for our social media accounts, and how will you determine success?

Watch out for vanity metric goals only on this one. The answer should have to do with how social lines up with business goals.

Q. Do you know what Facebook Edgerank is? Why is it important?

Ans: Facebook Edgerank is the algorithm used by Facebook to determine whether your posts should be put up or not in the news feed of your page as well as your follower’s page and what should be their position.

Edgerank measures

  • The affinity between you and your followers
  • How links, video, images, and content engages the reader
  • And the time of the post
  • All these aspects impact the marketing strategy of your Facebook Business page which makes it so important to understand Edgerank.


Advanced Social Media interview Questions And Answers

Q. What are the social media success tracking tools?

Ans: It is important to track the social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:

Google Analytics

To measure how much traffic is being directed to your website from different social media channels.

Q. What KPIs (Key Performance Indicators) would you recommend to report on social media efforts?

Ans: There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.

One should identify to determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.

Q. Why did you choose Social Media industry?

Ans: This is one of the most common social media questions for interview.

With this question, the recruiter wants to know more about you as a candidate and why you chose to work as a social media marketer. Tell them your passion and your enthusiasm to work in the industry in the future. Back your answers with a story with regard to what makes you a fitting candidate.

The near best response could be to say that you are aware that the industry is dynamic and challenging which attracts you even more. Show that you don’t prefer a boring job rather you would love to overcome challenges every day.

[Related Article: WordPress Interview Questions]

Q. Do you know our competitors? What Social Media strategies are adopted by them?

Ans: Be prepared for this question. Don’t forget to do your homework. You should learn about the company you have applied to, know their background, what are their key areas, their competitors and what strategies are adopted by them.

Q. How should one generate more engagement and retweets on Twitter?

Answers: More engagement and retweets can be generated by learning the best times to tweet, which helps to connect more Twitter users. We must ensure that the best practices of tweeting are followed, which includes having a maximum of 140 characters in tweets and posting quality images along with relevant hashtags.


Real-time Social Media Interview Questions And Answers

Q. How ROI is calculated for social media??

Answer: The process of calculating the ROI begins with ascertaining the company goals and objectives. The following are the ways to check the ROI.

  • Customer Acquisition
  • Traffic
  • Revenue
  • Reach
  • Contest entries
  • Lead generation
  • Clicks

Usually, companies go with the Revenue aspect. In this method, we find the ratio of earnings to the expenses made to achieve a certain number of clicks, conversions or impressions. We can also measure Return on Media Advertising (ROMA) by finding the ratio of the number of click/purchases attained by the amount spent on media advertising. However, these methods can be applied only after establishing the marketing goal of the company.

Q. Describe your working style?

Answer: My style of working combines sincerity, promptness, and flexibility. I make sure that my activities for the day are planned in advance to the smallest detail. This helps me to respond to tasks immediately in a time-bound manner. However, I also keep some buffer time to allow for contingencies.

Q. Are you willing to work overtime?

Answer: This is a dicey question and needs to be handled smartly. Don’t show that you are unavailable, also don’t jump in to say you will be always available to work. Show how you feel about working on weekends and how you will work on nights shifts for completing your assignments if needed.

Q. Can we run a free contest on our Facebook Page where fans like and share our regular posts to win?

Answer: 

Knowing the rules and guidelines for each platform is absolutely necessary. Mainly to implement best practices, but also to avoid violating the terms of service, getting suspended or kicked off. The short answer to this question is “no”. Facebook fights against clickbait posts that encourage liking and sharing, but you can still run a proper contest and give additional points to those who engage on social media.

Q. Can we see some examples of the social media projects you’ve worked on?

Answer: 

Results speak for themselves. If they can’t or won’t show you anything, then they either don’t have the experience you need or they aren’t very good at what they do. Would you try to sell a product to potential clients without being able to show it to them.

Q. What are best practices on Twitter?

Ans: Following are some of the best practices on Twitter

  • Don’t keep the tweets too lengthy that users won’t even read. Tweets are supposed to be crisp and hitting.
  • Don’t use too may hashtags. Stick to maximum 2.
  • With the help of Analytics, find what kind of tweets work and improve your strategy.
  • Twitter advanced search can help you manage your marketing activities.
  • With the help of twitter tools, schedule and plan your tweets.
  • Use multimedia to create more engagement.
  • Find the right time and day to post.
  • Engage with your audience.
  • Measure results and make decisions based on your experiments.
  • Search and add valuable followers.
  • Optimize your Twitter profile.
  • Use Twitter tools to schedule tweets.

Q. How to use Social Media to help website blog promotion?

Ans: We can use the following strategies to utilize social media for blog promotion.

  • Sharing and promoting content across various platforms such as Pinterest, Tumblr, Facebook, Twitter, etc.
  • Create a short video about the blog post and share on video sharing platforms such as YouTube.
  • Conver them into infographics and share on sites such as Instagram
  • Use different titles and descriptions based on the social media platform.
  • Make different boards on Pinterest and promote on Pinterest.
  • Use sites such as Slideshare and give a backlink to your blog post.
  • Implementing social media sharing buttons on the blog.
  • If the blog post mentions a popular celebrity, mentioning him/her might let him/her share the blog post from his/her social account.

Q. Do social media pages to have competitions? 

Answer: If so, how you would tackle them

Yes, it’s true that there is competition. To tackle the same, the biggest weapon is posting genuine information and at the right time. Staying up to date in every aspect and knowing all the competitive pages can also help a lot in this matter.

Q. Can you manage multiple Facebook pages, what can be the challenge in same?

Answer: Well, this can easily be done. If there is a need to post on all of them at the same time, there are various authorized tools such as Facebook’s own “Page Manager” that can be considered to avoid any challenge.

Q. What should be the limit on the words for a wise post on Twitter?

Answer: It should exceed 200 words.

Q. How can you say that social media is worth using a business?

Answer: 

It’s simply because it can generate massive traffic towards a website and the same can be converted into the clients without doing much. Also, it is possible to customize the advertisements on social media to keep up the pace simply. 

Q. What is RSS feed and what is its significance?

Answer: It is actually an approach that enables the visitors of a website to subscribe to the information posted by the webmaster. This is another approach that is related to social media to get more and more traffic. RSS stands for Rich Site Summary. A huge audience can simply be attracted towards content and without worrying about anything.

Q. What according to you is the biggest disadvantage of declaring presence on the social media by a business?

Answers:

Social media platforms bring business close to their clients. However, there is a hard reality that no one can deny and i.e. no business can satisfy all the clients. Thus the negative feedback comments are the biggest concern and business often have to spend a lot on dealing with such issues. Removing them directly creates a very bad impression.

Q. Importance Of Social Media?

Answer :

Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.

Q. What Kpis (key Performance Indicators) Would You Recommend To Report On Social Media Efforts?

Answer :

There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.

One should identify to determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.

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