Adobe Analytics Interview Questions and Answers

Adobe Analytics Interview Questions And Answers for experienced professionals from Codingcompiler. These Adobe Analytics interview questions were asked in various interviews conducted by top multinational companies across the globe. We hope that these interview questions on Adobe Analytics will help you in cracking your next Adobe Analytics job interview. All the best and happy learning.

Adobe Analytics Interview Questions

  1. What is Adobe Analytics?
  2. What Is The Best Way To De-duplicate Sitecatalyst Metrics?
  3. Where Can You Go To Share A Previously Created Bookmark With Other Users?
  4. What is the max size of the s.channel (site sections) variable?
  5. What is maximum number of report suites that a company can use?
  6. How to use s_account?
  7. Which Is Not An Allowed Allocation Setting For Conversion Variables?
  8. How Will Commas In My Product Name Interfere With My Data?
  9. What Does The Acronym ‘saint’ Stand For?
  10. Which Sitecatalyst Features Allows You To Visually Show Website Performance And Track Progress Against Set Goals?

Adobe Analytics Interview Questions and Answers

Q. What is Adobe Analytics?

This tool is a company’s right hand man as it offers businesses a new way of analyzing data collected. All data pulled from marketing sources can be used in reports and charts giving an inside and detailed look. Adobe Analytics gives companies real solutions to improve production and lead them in the right direction to drive success and meet conversion objectives.

Q. What Is The Best Way To De-duplicate Sitecatalyst Metrics?

Ans: Serialization is the best way to de-duplicate SiteCatalyst metrics.

Q. Where Can You Go To Share A Previously Created Bookmark With Other Users?

Ans: Favorites > Bookmarks > Manage Bookmarks.

Q. What is the max size of the s.channel (site sections) variable?

Ans: 100 bytes

Q. What is maximum number of report suites that a company can use?

Ans: No limit.

Q. How to use s_account?

Ans:  s_account is use when setting the report suite.

Q. Which Is Not An Allowed Allocation Setting For Conversion Variables?

Ans:

Decaying is not an allowed allocation setting for conversion variables.

Q. How Will Commas In My Product Name Interfere With My Data?

Ans :

They cause everything after the comma to be treated as a separate category/product/units/revenue entry in s.products.

Q. What Does The Acronym ‘saint’ Stand For?

Ans:SiteCatalyst Attribute Importing and Naming Tool.

Q. Which Sitecatalyst Features Allows You To Visually Show Website Performance And Track Progress Against Set Goals?

Ans :Targets features allows you to visually show website performance and track progress against set goals.

Frequently Asked Adobe Analytics Interview Questions and Answers

Q. What is Adobe DTM used for?

Ans: Dynamic Tag Management (DTM) lets you manage your Adobe Experience Cloud solutions and other tags across all of your sites, regardless of your number of domains.

Q. What is eVar and prop?
Ans: Prop,eVar,events are Custom variables that Adobe Analytics provides, in order to perform an effective tracking. eVars — These are conversion variables, used to store success events in to SiteCatalyst.

Q. What is pathing?
Ans : Pathing is defined as the path that users take through your site.

For example, a visitor went to page A, then page B, then page C. Pathing is one of the very powerful features of Analytics. The tremendous insight it brings is critical to businesses looking to understand visitor traffic patterns.

Out-of-the-box Analytics provides pathing at the page level. The basic idea behind pathing is you are shown the order of pages that users saw during their visits. This data is presented in several different reports that format the data in different ways, depending on what you are trying to see.

Note : To enable pathing, go to Admin > Report Suites > Edit Settings > Traffic > Traffic Variables . To enable pathing on the Site Section and Server reports, contact Customer Care.

Q. Explain segment comparison?

Ans : The Segment comparison panel is a tool part of Segment IQ that discovers the most statistically significant differences among an unlimited number of segments. The feature iterates through an automated analysis of all dimensions and metrics that you have access to.

Q. What is the difference between Google analytics and Adobe Analytics?

The basis of comparison Between Google Analytics vs Adobe AnalyticsGoogle AnalyticsAdobe Analytics
Attribution ModellingAttribution Modelling is one of the largest distinguishing features of Google Analytics 360.Standard Version of Adobe Analytics lacks sophisticated attribution modeling support
Multi-Channel FunnelsMulti-Channel Funnels are one of the largest distinguishing features of Google Analytics 360Standard Version of Adobe Analytics  lacks sophisticated Multi-Channel Funnels support
E-commerce TrackingGoogle bridged up to the gap with Adobe by releasing Enhanced E-commerce features to its platform.E-commerce tracking is one of the strongest features of Adobe
Structured ApproachGoogle Analytics structured approach and native reporting are big advantagesAdobe Analytics lacks predefined reports and a structure
Data ConnectorsGoogle Analytics faces challenges while connecting with 3rd party tools.Adobe Analytics has a wide range of connectors to integrate  with different types of Adobe and 3rd party tools
FlexibilityYou need to Use different API to bring data in Google Analytics environmentYou can bring data in Adobe platform by one-click integrations
CustomizationGoogle Analytics is less customized and level controlled comparing AdobeAdobe has advantages of customization and level control comparing Google
PathingPathing is horrible in Google AnalyticsPathing is fantastic in Adobe analytics
Real powerGoogle Data Studio, newer visualization, and reporting tool is more powerfulAdobe Analytics Workspace, newer reporting tools of Adobe Analytics is more powerful.
ImplementationImplementation is easier and simpler in Google AnalyticsImplementation is more complex in Adobe Analytics
Real-TimeGoogle Analytics work in real-timeAdobe Analytics is delayed by around 2 hrs
Data StorageGoogle Analytics store data for 24 monthsAdobe Analytics store data as long as you are the customer
CookiesGoogle Analytics stores cookies for 30 daysAdobe Analytics store cookies for 15 years
Personal DataGoogle Analytics cannot capture personal dataAdobe Analytics provides access to individual visitor data.
CommercialsGoogle Analytics is free, It is good for smaller websites and businessYou need to pay for the license to work on Adobe Analytics
HitsGoogle Analytics captures 10 Million hits per month.Adobe Analytics had unlimited hits per month
GoalsUsing Google Analytics, 4 Goals can be trackedIn Adobe Analytics, 100 goals can be tracked
Customer SupportGoogle Analytics does not provide dedicated customer servicesAdobe provides 24/7 dedicated customer services

Advanced Adobe Analytics Interview Questions and Answers for experienced

Q. What is the available number of custom eVars in each report suite?

Ans: The available number of custom eVars is 75.

Q. Where will you set the S_objectid Variable for improved tracking of Click Map?

Ans: In order to enable improved tracking of Click Map, the S_objectid Variable needs to be set in the event handler – onClick.

Q. What Is The Difference Between Product And Conversion Syntax For Merchandising Variables?

Answer :

Product Syntax is set in the s.products variable, while Conversion Syntax is not.

Q. What Is The Difference Between Participation And Allocation?

Answer :

Participation assigns full credit and allocation assigns partial credit.

Q. What Is A List Prop?

Answer :

A variable in which you can pass multiple values in a delimited list so each value gets credit for that page view.

Q. What according to you is the main function of eVar?

Ans: Evar is used to look at conversion events with respect to data dimensions.

Top Adobe Analytics Interview Questions and Answers

Q. What are Conversion Metrics?

Conversion metrics measure the number of clients that performed in a predicted manner. This will show which customers acted as anticipated showing which marketing strategies work and which don’t.

Q. How to Use S_account?

When using report suites, the s_account determines where data will be kept and reported. It is important to note that both Admin Console and report suite should be labeled with the same ID.

Q. Which Is Not an Allowed Allocation Setting for Conversion Variables?

For allocation settings, many allocations can be used to filter through loads of data, however, historical data is not available.

Q. What type of SiteCatalyst Variable/report Would You Use if You Want to See Pathing Behavior?

This is a report with a lot of potential. Using sProps for traffic variables you can see how viewers are interacting with pages.

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